Elliot Judge Design

Info

POT

Branding- 2024

POT is a brand for the rebels, the rule breakers, and the ones who refuse to be plant parents. No misting schedules. No expensive fertilisers. No guilt. Just raw, untamed, greenery that grows wherever it damn well pleases.

In response to the brief, Sell the Unsellable, I created a brand to sell garden weeds as house plants. In a busy world, people don’t have time to look after complex house plants with vast schedules and routines. 






This project was shortlisted for Born Ugly’s, Ugly Duckling Competition.

The POT aesthetic is a visual middle finger to perfection—raw, bold, and deliberately untamed. Inspired by street art, DIY culture, and urban rebellion, our design language rejects polished, overproduced branding in favour of something grittier and louder.



















Our visuals are never smooth or sterile—grit, concrete textures, and raw paper effects ground the brand in reality, making it feel like something you’d see tagged onto a city wall rather than inside a pristine plant boutique.



Projects: ❶ The Craft of Cooking ❷ POT
❸ Visual Impaired Communication ❹ NTU FashionMap and Lace Archives